About Us
YOUR VOICE MATTERS.
RESEARCH THAT STARTS WITH YOU.
With more than 25+ years of executive leadership experience spanning financial services, nonprofit leadership, community development, marketing, business strategy, and organizational growth, Dorian has dedicated his career to helping organizations make better decisions by listening to the people they serve.
Who Did They Ask?™ was founded by Dorian L. Smith and is an independent research initiative committed to ensuring that the voice and experiences of Black America are represented through credible, transparent research.
Our Services
Independent Research. Trusted Insights. Informed Decisions.
Who Did They Ask?™ provides independent research, surveys, and consulting services that help organizations make informed decisions through credible, transparent, and actionable data.
Our Services Includes
- Research & Surveys: Independent surveys and research designed to provide credible, data-driven insights.
- Market Research: Understand customer behavior, market trends, and opportunities for growth.
- Consumer Insights: Learn what your audience thinks, values, and expects through scientifically designed research.
- Community Research: Gather meaningful feedback from residents, members, and stakeholders.
- Public Opinion Polling: Measure opinions, attitudes, and perceptions on issues that matter.
- Customer Satisfaction Surveys: Evaluate customer experiences and identify opportunities for improvement.
- Employee Engagement Surveys: Measure workplace culture, employee satisfaction, and organizational effectiveness.
- Needs Assessments: Identify organizational and community needs to support planning and funding decisions.
- Program Evaluation: Assess the effectiveness and impact of programs and initiatives.
- Focus Groups & Listening Sessions: Facilitate structured conversations that provide deeper qualitative insights.
- Data Analysis & Reporting: Transform raw data into executive reports, dashboards, and recommendations
- Strategic Research Consulting: Design research strategies and translate findings into action.
Industries We Serve
- Businesses & Corporations
- Nonprofit Organizations
- Government Agencies
- Healthcare
- Financial Institutions
- Educational Institutions
- Community Organizations
- Economic Development Organizations
- Foundations
- Industry Associations
Why Choose Us?
Why Choose Who Did They Ask?™
- Independent, unbiased research
- Transparent methodology
- Scientifically designed surveys
- Actionable insights
- Executive-quality reporting
- Community-centered approach
- Confidential and secure data collection