REAL PEOPLE. REAL VOICES. REAL IMPACT.
Independent research that transforms the voices and experiences of Black America into trusted insights that inform decisions, inspire innovation, and create opportunities for generations to come.
OUR PURPOSE. OUR DIRECTION.
RESEARCH ROOTED IN VOICE. DRIVEN BY IMPACT.
We believe meaningful change begins with listening. Our mission and vision guide our commitment to creating credible, independent research that reflects the experiences, perspectives, and priorities of Black America.
OUR MISSION
To transform the voices and experiences of Black America into trusted, independent research that informs decisions, inspires innovation, and creates opportunities for generations to come.
Our Vision
To build the leading independent research institution for Black America where every voice has the power to shape a better future.
Real Voices. Real Impact. Real Change
RESEARCH THAT STARTS WITH YOU.
With more than 25+ years of executive leadership experience spanning financial services, nonprofit leadership, community development, marketing, business strategy, and organizational growth, Dorian has dedicated his career to helping organizations make better decisions by listening to the people they serve.
Who Did They Ask?™ was founded by Dorian L. Smith and is an independent research initiative committed to ensuring that the voice and experiences of Black America are represented through credible, transparent research.
Real Voices. Real Impact. Real Change
RESEARCH THAT STARTS WITH YOU.
Every meaningful insight begins with a voice. Explore our current research initiatives and share your experiences, perspectives, and opinions to help build a clearer understanding of the communities we serve.