Who Did They Ask?™ is taking research beyond the screen and directly into cigar lounges and communities across the country.

The Listening Lounge Tour will create welcoming spaces where Black premium cigar consumers can share their experiences, join meaningful conversations, and learn more about our inaugural national research study.

Each tour stop is designed around one simple principle: valuable research begins by listening to the people whose voices matter most. Participants will have the opportunity to complete the survey, connect with others, and help shape a more representative understanding of the premium cigar community.