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Current Research

Our Research

Black Adults (21+) who smoke premium cigars

This independent research initiative is being conducted to better understand the experiences, preferences, purchasing behavior, brand engagement, perspectives, and priorities of Black premium cigar consumers across the United States.
The survey is intended for adults age 21 or older who identify as Black or African American, including multiracial individuals who identify as Black, and who have smoked at least one premium cigar within the past 12 months.
Participation is voluntary and the survey takes approximately 3–5 minutes to complete. Responses will be analyzed and reported in aggregate to help develop a clearer picture of the Black premium cigar consumer experience. Individual survey responses will not be publicly attributed to you.
If you choose to provide your email address to receive the final research report or participate in future research, that contact information should be collected and maintained separately from your survey responses.
The findings may be used in research reports, presentations, educational materials, and discussions with industry, academic, and community stakeholders. Participation is completely confidential.

Frequently Asked Questions

Most Common Questions

Who Did They Ask?™ is an independent research initiative committed to ensuring that the voices and experiences of Black America are represented through credible, transparent research.

We conduct research designed to better understand perspectives, experiences, preferences, behaviors, and priorities within Black communities.

Our research is designed to listen to the people and communities at the center of the issues being studied.

The insights gathered through our research help inform decisions, inspire innovation, and create a clearer understanding of the experiences and perspectives of Black America.

Eligibility depends on the specific research study.

Each survey includes its own participation requirements. For example, some studies may have specific age, identity, location, experience, or activity requirements.

Please review the eligibility information provided with each individual survey before participating.

Survey completion times vary depending on the specific research study.

The current Black Premium Cigar Consumer Survey takes approximately 3–5 minutes to complete.

Yes. Participation in all research surveys is completely voluntary.

You may choose whether or not to participate and, where applicable, may stop participating at any time.

Yes. Survey responses are analyzed and reported in aggregate.

Individual survey responses will not be publicly attributed to you unless you have provided separate, explicit consent for your information to be used in a specific way.

Any personal information collected during a survey is handled according to the applicable privacy practices and the information provided with that specific research study.

If you choose to provide your email address to receive a final research report or participate in future research, that contact information should be collected and maintained separately from your survey responses.

Research findings may be used in:

  • Research reports
  • Presentations
  • Educational materials
  • Industry discussions
  • Academic discussions
  • Community stakeholder discussions

Findings are intended to provide meaningful insights while protecting the confidentiality of individual participants.